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News Filed Under "Web Design Tips"

Designing the eCommerce Site

Designing the eCommerce Site

Competition on the Web is ten times stiffer than the brick-and-mortar world, and a site needs a savvy blend of design, content, and credibility in order to stand out. Four elements make up the foundation of a good online business: the buying path, product placement, pricing, and company information.

Four Common User Experience Design Mistakes You Should Avoid

Four Common User Experience Design Mistakes You Should Avoid

You’ve heard it a thousand times: good design is essential to an online business. Web marketing isn’t a personal project; it’s a public performance. You’re not designing for yourself; you’re addressing an entire potential market. Outlined are design errors that should be avoided in your Internet marketing campaign.

White Space in Web Design

White Space in Web Design

You’re designing your business website. If you’re like most designers, your first instinct is probably to draw up a catalog of layouts, color schemes, icons, and stock photos. But chances are you’re missing one important factor: white space. Good design requires you to treat white space as a vital part of the project. Just as you carefully plan out what to put on the page, you should also choose wisely what to leave out.

Web Design Trends for 2009

Web Design Trends for 2009

Artists have called web design the most erratic of creative pursuits, and for the most part, they’re right. While music trends last at least a couple of years, and art movements at least a few decades, web design can change its course in a matter of months. So if you’re still sporting last year’s designs, chances are you’ve already slipped from cutting edge to the age of dinosaurs.

Choosing Your Business Colors

Choosing Your Business Colors

Market research shows that colors account for around 80% of the information retained on a website. But we don’t need studies to know that—just take a look at the pristine whites of Apple.com or the organic greens of Starbucks. Colors are never just colors for a business—they’re as closely tied to your identity as your trade name.

What Your Website Colors Say About You

What Your Website Colors Say About You

They say your favorite colors say a lot about you. Whether it’s true or not, it certainly holds true for your online business. In a market where people judge websites in the blink of an eye, your choice of colors can either give you a unique advantage or drag you down the ranks.

Boost Your Sales with User-friendly Design

Boost Your Sales with User-friendly Design

User-friendly design has been a hallmark of business long before we built our first computers. From pencils to particle accelerators, we’ve always moved towards changes that make it easy for people to use technology. On the Internet, user-friendly design is so heavily discussed that it’s almost a cliché—but that’s just a testament to its importance.

Web Typography 101

Web Typography 101

Back when the Web was in its infancy, typography was the least of our concerns. There was pretty much only one font in circulation, and on-screen images were still a thing of the future. But we’ve come a long way since then—even a non-techie can vouch for that. Simply put, typography can make or break your business.

Designing for the Web 2.0 User

Designing for the Web 2.0 User

When people started throwing around the term “Web 2.0,” designers were quick to respond with a new set of rules. The blocky HTML and unwieldy frames have been replaced by a sleeker style, one that panders to the public’s increasing need for speed. One can easily recognize a Web 2.0 site: simple yet snazzy, feature-packed but able to load in seconds.

Web Design Mistakes to Avoid

Web Design Mistakes to Avoid

Magazines and TV shows pay a premium for creative layout and artistic direction. That’s because they work on one basic principle: perception is everything. And in this fickle marketplace called the Internet, it’s even more important. With an “empowered” audience that can turn its back anytime, a company’s website can make or break its business.