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News Filed Under "Indianapolis eCommerce"

eCommerce: The Big Problem No One Is Talking About

eCommerce: The Big Problem No One Is Talking About

However, the problem is not a lack of data, but an excess of data. With technology trends and social media trends continuing to evolve and expand, e-commerce sites can quickly become buried in data.

Data is useless if a business does not know what it means and how to use it to optimize their future actions.

Designing the eCommerce Site

Designing the eCommerce Site

Competition on the Web is ten times stiffer than the brick-and-mortar world, and a site needs a savvy blend of design, content, and credibility in order to stand out. Four elements make up the foundation of a good online business: the buying path, product placement, pricing, and company information.

Four Common User Experience Design Mistakes You Should Avoid

Four Common User Experience Design Mistakes You Should Avoid

You’ve heard it a thousand times: good design is essential to an online business. Web marketing isn’t a personal project; it’s a public performance. You’re not designing for yourself; you’re addressing an entire potential market. Outlined are design errors that should be avoided in your Internet marketing campaign.