Across the world, Starbucks is known for fast coffee and the Starbucks brand. There corporate identity is as strong as any company world-wide. They are known for great coffee, lots of choices, and being fast. Their stores become known for being a great place to hang out and surf the web, write, and study.
News Filed Under "Corporate Identity"
So what makes a good domain name? Each successful business would probably point to a different handful of factors. Most of them, however, can be lumped into these four main elements:
Many people get into online business using the lemonade stand approach: find a good spot, set up shop, and wait for people to show up. Sure, it works if you’re in a park on a hot summer day. But in the cold, cramped world of the Web, you can bet there are millions of bigger and better lemonade stands, all just a click away. For your online business to take off, you need to set yourself apart with smart branding.
Market research shows that colors account for around 80% of the information retained on a website. But we don’t need studies to know that—just take a look at the pristine whites of Apple.com or the organic greens of Starbucks. Colors are never just colors for a business—they’re as closely tied to your identity as your trade name.
It doesn’t take a Pulitzer to recognize well-written marketing copy. It’s all about persuasion: you use words to spark interest, sell your stuff, and get people to see things your way. No matter how well you can twist words around your head, you won’t get very far without proper persuasive techniques.
In today’s business environment, companies thrive not only on profit but on the long-term possibility of making profit. And with the cutthroat competition of the online marketplace, more importance is being put on credibility. Say what you will about technology, but the honor system is far from being obsolete—yes, even (or especially) in online business.
McDonald’s has its signature golden arches, while Microsoft has its telltale Windows grid. These companies paid a lot of money to build a corporate identity that really sets them apart from the rest. But what if you’re a humble startup without much capital to spare?