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It doesn’t take a Pulitzer to recognize well-written marketing copy. It’s all about persuasion: you use words to spark interest, sell your stuff, and get people to see things your way. No matter how well you can twist words around your head, you won’t get very far without proper persuasive techniques.
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Magazines and TV shows pay a premium for creative layout and artistic direction. That’s because they work on one basic principle: perception is everything. And in this fickle marketplace called the Internet, it’s even more important. With an “empowered” audience that can turn its back anytime, a company’s website can make or break its business.
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