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News Filed Under "Marketing Trends"

Projecting the Top 10 Internet Marketing Trends for 2010 – Part 2

Projecting the Top 10 Internet Marketing Trends for 2010 – Part 2

2010 holds a lot of promise and could be an exciting year with all of the potential changes ahead. Some of the these changes could revolutionize internet marketing, while the effects of others are far from known. Just keep an eye on the ever-changing trends and stay one step ahead of your competition.

Projecting the Top 10 Internet Marketing Trends for 2010

Projecting the Top 10 Internet Marketing Trends for 2010

Internet marketing is constantly evolving and as 2009 ends, it is time to take a look at what will be leading the way in 2010. It is important to not only know what lies ahead, but what you can do to position yourself for success. Here are the top 10 internet marketing trends to keep in eye on in 2010

Continuity in Web Marketing

Continuity in Web Marketing

We’ve all heard of the importance of continuity in web design. A good website has a consistent layout, navigation and interface. But it’s one thing to design a website, and quite another to market it and do business with it. In both worlds, consistency can make or break your success.

Developing Your Marketing Strategy

Developing Your Marketing Strategy

These days, marketing without strategy is like taking an unplanned road trip: without a map, you’re taking chances at every turn and hoping they don’t lead to a dead end. Of course, there’s no start-to-end trajectory in Internet marketing — but keeping these four elements in mind will keep you on the right track.

Internet Marketing to Men and Women

Internet Marketing to Men and Women

Ten years ago, the bulk of online marketing was directed towards men. It was a proven fact that few women even knew about the internet. And the general idea was that women who did use the Web belonged to a small minority that wasn’t worth anyone’s marketing dollar.

5 Ways You Can Beat Big Online Retailers

5 Ways You Can Beat Big Online Retailers

A popular joke in the online retail world is that there are two kinds of retailers: Amazon.com, and everyone else. If you fall under the latter, it’s easy to get cowed at the sheer size of big online companies. But here’s a secret: they’re afraid of you too.

5 Reasons to Put Your Business on the Web

5 Reasons to Put Your Business on the Web

Let’s say you’re in a fairly straightforward business, such as construction, and you like to work face-to-face with your customers. You’ve been running the business on your three-year-old PC. So there’s no need to invest in a website, right?

Overused Internet Marketing Trends

Overused Internet Marketing Trends

No other industry has a landscape as varied as Internet marketing. With 100 million sites pouring out a constant stream of content, your most ingenious catchphrase can become cliché in a matter of seconds. Whether you like it or not, change is the only constant rule in Internet marketing. You need the occasional shift in strategy to stay in business. If the following techniques still make up most of your plan, it’s time to change your approach.

Best and Worst Inbound Marketing Practices

Best and Worst Inbound Marketing Practices

There’s no shortage of options when it comes to marketing techniques. A business might invest in direct mail, trade shows, SEO, affiliate programs, and more recently, blogs and social media. But diverse as it is, marketing has its upsides and downsides like any other industry. Simply put, some approaches work better than others—and some don’t work at all.

Making Banner Ads that Work

Making Banner Ads that Work

If you’ve browsed the Web for even a few minutes, you’ve probably seen your fair share of banner ads. These flashy marketing ploys have been on the Web since 1993, and if current figures are any indication, they’re out to conquer the online industry. But before you go around hiring designers, here’s another fact: it’s not that simple.