2010 holds a lot of promise and could be an exciting year with all of the potential changes ahead. Some of the these changes could revolutionize internet marketing, while the effects of others are far from known. Just keep an eye on the ever-changing trends and stay one step ahead of your competition.
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Internet marketing is constantly evolving and as 2009 ends, it is time to take a look at what will be leading the way in 2010. It is important to not only know what lies ahead, but what you can do to position yourself for success. Here are the top 10 internet marketing trends to keep in eye on in 2010
We’ve all heard of the importance of continuity in web design. A good website has a consistent layout, navigation and interface. But it’s one thing to design a website, and quite another to market it and do business with it. In both worlds, consistency can make or break your success.
Ten years ago, the bulk of online marketing was directed towards men. It was a proven fact that few women even knew about the internet. And the general idea was that women who did use the Web belonged to a small minority that wasn’t worth anyone’s marketing dollar.
A popular joke in the online retail world is that there are two kinds of retailers: Amazon.com, and everyone else. If you fall under the latter, it’s easy to get cowed at the sheer size of big online companies. But here’s a secret: they’re afraid of you too.
Let’s say you’re in a fairly straightforward business, such as construction, and you like to work face-to-face with your customers. You’ve been running the business on your three-year-old PC. So there’s no need to invest in a website, right?
No other industry has a landscape as varied as Internet marketing. With 100 million sites pouring out a constant stream of content, your most ingenious catchphrase can become cliché in a matter of seconds. Whether you like it or not, change is the only constant rule in Internet marketing. You need the occasional shift in strategy to stay in business. If the following techniques still make up most of your plan, it’s time to change your approach.
There’s no shortage of options when it comes to marketing techniques. A business might invest in direct mail, trade shows, SEO, affiliate programs, and more recently, blogs and social media. But diverse as it is, marketing has its upsides and downsides like any other industry. Simply put, some approaches work better than others—and some don’t work at all.