In today’s economic climate, your business needs to do more than just wheel out the same old tired marketing strategy year after year. The popularity of online publishing tools – Facebook, Twitter, YouTube, Flickr – have created a unprecedented media opportunity for businesses to promote brand awareness by becoming an information authority on topics that are relevant to your industry.
News Filed Under "Indianapolis Internet Marketing"
So what makes a good domain name? Each successful business would probably point to a different handful of factors. Most of them, however, can be lumped into these four main elements:
A popular joke in the online retail world is that there are two kinds of retailers: Amazon.com, and everyone else. If you fall under the latter, it’s easy to get cowed at the sheer size of big online companies. But here’s a secret: they’re afraid of you too.
For the nine-to-five worker, the perks of freelancing may seem endless: working in your own time, choosing your own projects, being your own boss. But few people have bothered to mention the competition. There are over 10 million independent contractors in the U.S., and that figure is expected to grow as more people find themselves out of work thanks to the recession.
Let’s say you’re in a fairly straightforward business, such as construction, and you like to work face-to-face with your customers. You’ve been running the business on your three-year-old PC. So there’s no need to invest in a website, right?
Competition on the Web is ten times stiffer than the brick-and-mortar world, and a site needs a savvy blend of design, content, and credibility in order to stand out. Four elements make up the foundation of a good online business: the buying path, product placement, pricing, and company information.
You’ve heard it a thousand times: good design is essential to an online business. Web marketing isn’t a personal project; it’s a public performance. You’re not designing for yourself; you’re addressing an entire potential market. Outlined are design errors that should be avoided in your Internet marketing campaign.
You’re designing your business website. If you’re like most designers, your first instinct is probably to draw up a catalog of layouts, color schemes, icons, and stock photos. But chances are you’re missing one important factor: white space. Good design requires you to treat white space as a vital part of the project. Just as you carefully plan out what to put on the page, you should also choose wisely what to leave out.