In today’s economic climate, your business needs to do more than just wheel out the same old tired marketing strategy year after year. The popularity of online publishing tools – Facebook, Twitter, YouTube, Flickr – have created a unprecedented media opportunity for businesses to promote brand awareness by becoming an information authority on topics that are relevant to your industry.
Posts Tagged "Branding"
Many people get into online business using the lemonade stand approach: find a good spot, set up shop, and wait for people to show up. Sure, it works if you’re in a park on a hot summer day. But in the cold, cramped world of the Web, you can bet there are millions of bigger and better lemonade stands, all just a click away. For your online business to take off, you need to set yourself apart with smart branding.
Market research shows that colors account for around 80% of the information retained on a website. But we don’t need studies to know that—just take a look at the pristine whites of Apple.com or the organic greens of Starbucks. Colors are never just colors for a business—they’re as closely tied to your identity as your trade name.