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News Filed Under "Indianapolis Web Design"

The Other 8 Hours and AB Strategic

The Other 8 Hours and AB Strategic

Robert Pagliarini brought AB Strategic on board to assist in the design and development of The Other 8 Hours book promotion website. AB Strategic was up to the task. Robert’s goal was to create a website that engaged readers after reading the book with free resources and expert advice. We worked with ThoughtNozzle to bring Robert’s design ideas to fruition.

Interactivity in Web Business

Interactivity in Web Business

Join a group of web designers and developers, and you’ll hear the word “interactive” thrown around a few times. The term is used liberally in these circles, but from a business standpoint, it’s a fairly foreign concept. When is a site interactive, and what do you call a site that isn’t? More importantly, what does interactivity really mean for business?

Infographics for the Web

Infographics for the Web

One thing that sets Web communication apart from print is the shortened attention span of its readers. Anyone with the patience to pick up the paper most likely has the patience to read through one article. But on the web, your readers are practically swimming in a sea of distractions: checking their Facebook, watching videos, pressing the back button.

What Your Website Colors Say About You

What Your Website Colors Say About You

They say your favorite colors say a lot about you. Whether it’s true or not, it certainly holds true for your online business. In a market where people judge websites in the blink of an eye, your choice of colors can either give you a unique advantage or drag you down the ranks.

Making Banner Ads that Work

Making Banner Ads that Work

If you’ve browsed the Web for even a few minutes, you’ve probably seen your fair share of banner ads. These flashy marketing ploys have been on the Web since 1993, and if current figures are any indication, they’re out to conquer the online industry. But before you go around hiring designers, here’s another fact: it’s not that simple.

Website Layouts That Work

Website Layouts That Work

Many websites are starting to adopt the “magazine” look—layouts inspired by the graphically rich designs of pop magazines. Why? Because they’re learning something that magazine artists have known for ages: people are visually hungry creatures. Hundreds of street surveys have proven it: everyone reaches for the big and bold covers, while the bland black-and-whites tend to be ignored.

Web Design and Corporate Identity

Web Design and Corporate Identity

McDonald’s has its signature golden arches, while Microsoft has its telltale Windows grid. These companies paid a lot of money to build a corporate identity that really sets them apart from the rest. But what if you’re a humble startup without much capital to spare?

Couture for a Cause with OriginOne: AB Strategic E-Commerce Solution

Couture for a Cause with OriginOne: AB Strategic E-Commerce Solution

AB Strategic assisted our client with the transfer of hosting and continued development of OriginOne. Upon successful transfer we found the platform powering the e-commerce solution insufficient for future development. As a result, we examined several replacement e-commerce solutions that would enable a balance of power and usability.