Robert Pagliarini brought AB Strategic on board to assist in the design and development of The Other 8 Hours book promotion website. AB Strategic was up to the task. Robert’s goal was to create a website that engaged readers after reading the book with free resources and expert advice. We worked with ThoughtNozzle to bring Robert’s design ideas to fruition.
News Filed Under "Indianapolis Web Design"
Join a group of web designers and developers, and you’ll hear the word “interactive” thrown around a few times. The term is used liberally in these circles, but from a business standpoint, it’s a fairly foreign concept. When is a site interactive, and what do you call a site that isn’t? More importantly, what does interactivity really mean for business?
One thing that sets Web communication apart from print is the shortened attention span of its readers. Anyone with the patience to pick up the paper most likely has the patience to read through one article. But on the web, your readers are practically swimming in a sea of distractions: checking their Facebook, watching videos, pressing the back button.
They say your favorite colors say a lot about you. Whether it’s true or not, it certainly holds true for your online business. In a market where people judge websites in the blink of an eye, your choice of colors can either give you a unique advantage or drag you down the ranks.
Many websites are starting to adopt the “magazine” look—layouts inspired by the graphically rich designs of pop magazines. Why? Because they’re learning something that magazine artists have known for ages: people are visually hungry creatures. Hundreds of street surveys have proven it: everyone reaches for the big and bold covers, while the bland black-and-whites tend to be ignored.
McDonald’s has its signature golden arches, while Microsoft has its telltale Windows grid. These companies paid a lot of money to build a corporate identity that really sets them apart from the rest. But what if you’re a humble startup without much capital to spare?
AB Strategic assisted our client with the transfer of hosting and continued development of OriginOne. Upon successful transfer we found the platform powering the e-commerce solution insufficient for future development. As a result, we examined several replacement e-commerce solutions that would enable a balance of power and usability.