The latest news and information from within the walls of AB Strategic. We'll publish details of our latest projects and share development solutions that will help the larger community. Feel free to leave a comment, we encourage it.
Join a group of web designers and developers, and you’ll hear the word “interactive” thrown around a few times. The term is used liberally in these circles, but from a business standpoint, it’s a fairly foreign concept. When is a site interactive, and what do you call a site that isn’t? More importantly, what does interactivity really mean for business?
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Competition on the Web is ten times stiffer than the brick-and-mortar world, and a site needs a savvy blend of design, content, and credibility in order to stand out. Four elements make up the foundation of a good online business: the buying path, product placement, pricing, and company information.
When people started throwing around the term “Web 2.0,” designers were quick to respond with a new set of rules. The blocky HTML and unwieldy frames have been replaced by a sleeker style, one that panders to the public’s increasing need for speed. One can easily recognize a Web 2.0 site: simple yet snazzy, feature-packed but able to load in seconds.
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AB Strategic is happy to give back to the Fishers community by becoming an active sponsor in the S.P.O.R.T.S. organization. Last week, the non-profit organization officially opened it’s new office to the town of Fishers. AB Strategic was instrumental in providing computer support services during the transition to the new office.
AB Strategic assisted our client with the transfer of hosting and continued development of OriginOne. Upon successful transfer we found the platform powering the e-commerce solution insufficient for future development. As a result, we examined several replacement e-commerce solutions that would enable a balance of power and usability.
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