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News Filed Under "Indianapolis Marketing"

Internet Marketing – Joining the Conversation

Internet Marketing – Joining the Conversation

In today’s economic climate, your business needs to do more than just wheel out the same old tired marketing strategy year after year. The popularity of online publishing tools – Facebook, Twitter, YouTube, Flickr – have created a unprecedented media opportunity for businesses to promote brand awareness by becoming an information authority on topics that are relevant to your industry.

Developing Your Marketing Strategy

Developing Your Marketing Strategy

These days, marketing without strategy is like taking an unplanned road trip: without a map, you’re taking chances at every turn and hoping they don’t lead to a dead end. Of course, there’s no start-to-end trajectory in Internet marketing — but keeping these four elements in mind will keep you on the right track.

Internet Marketing for Independent Professionals

Internet Marketing for Independent Professionals

For the nine-to-five worker, the perks of freelancing may seem endless: working in your own time, choosing your own projects, being your own boss. But few people have bothered to mention the competition. There are over 10 million independent contractors in the U.S., and that figure is expected to grow as more people find themselves out of work thanks to the recession.

Overused Internet Marketing Trends

Overused Internet Marketing Trends

No other industry has a landscape as varied as Internet marketing. With 100 million sites pouring out a constant stream of content, your most ingenious catchphrase can become cliché in a matter of seconds. Whether you like it or not, change is the only constant rule in Internet marketing. You need the occasional shift in strategy to stay in business. If the following techniques still make up most of your plan, it’s time to change your approach.

Best and Worst Inbound Marketing Practices

Best and Worst Inbound Marketing Practices

There’s no shortage of options when it comes to marketing techniques. A business might invest in direct mail, trade shows, SEO, affiliate programs, and more recently, blogs and social media. But diverse as it is, marketing has its upsides and downsides like any other industry. Simply put, some approaches work better than others—and some don’t work at all.

3 Outdated Internet Marketing Trends

3 Outdated Internet Marketing Trends

Internet marketing isn’t mysterious. In fact, we can sum up the rules of the game in two words: stay ahead. Your marketing efforts are only worth it if you’re using the right tools, addressing the right people, and saying the right words. And in the fickle world of the Web, these things change more often than you probably think.

Web Design and Corporate Identity

Web Design and Corporate Identity

McDonald’s has its signature golden arches, while Microsoft has its telltale Windows grid. These companies paid a lot of money to build a corporate identity that really sets them apart from the rest. But what if you’re a humble startup without much capital to spare?

The Five Rules of Corporate Blogging

The Five Rules of Corporate Blogging

More and more businesses are discovering the benefits of corporate blogging. This includes an increasing number of Fortune 500 companies, most of whom started blogging just as the trend was picking up last year. And with the Internet fast becoming the new marketplace, you can expect it to become a cornerstone of online marketing in the future—if it hasn’t already.