You’re designing your business website. If you’re like most designers, your first instinct is probably to draw up a catalog of layouts, color schemes, icons, and stock photos. But chances are you’re missing one important factor: white space. Good design requires you to treat white space as a vital part of the project. Just as you carefully plan out what to put on the page, you should also choose wisely what to leave out.
Posts Tagged "Web Trends"
No other industry has a landscape as varied as Internet marketing. With 100 million sites pouring out a constant stream of content, your most ingenious catchphrase can become cliché in a matter of seconds. Whether you like it or not, change is the only constant rule in Internet marketing. You need the occasional shift in strategy to stay in business. If the following techniques still make up most of your plan, it’s time to change your approach.
Internet marketing isn’t mysterious. In fact, we can sum up the rules of the game in two words: stay ahead. Your marketing efforts are only worth it if you’re using the right tools, addressing the right people, and saying the right words. And in the fickle world of the Web, these things change more often than you probably think.