However, the problem is not a lack of data, but an excess of data. With technology trends and social media trends continuing to evolve and expand, e-commerce sites can quickly become buried in data.
Data is useless if a business does not know what it means and how to use it to optimize their future actions.
Join a group of web designers and developers, and you’ll hear the word “interactive” thrown around a few times. The term is used liberally in these circles, but from a business standpoint, it’s a fairly foreign concept. When is a site interactive, and what do you call a site that isn’t? More importantly, what does interactivity really mean for business?
So what makes a good domain name? Each successful business would probably point to a different handful of factors. Most of them, however, can be lumped into these four main elements:
It’s bound to happen to any online startup: you take pains to form a brand, generate some buzz, and make your product the next big thing on the Web. But somehow it doesn’t happen, and you are left watching your money go down the drain.
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Not long after launching your marketing plan, you’ll find yourself facing a sea of data: number of hits, top keywords, unique visitors, search engine referrals. But what do all these mean? Does getting 10,000 hits yesterday mean your business is off the ground? Are you getting enough search engine traffic? So what if 10% of your visitors are using Macs?
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Ten years ago, the bulk of online marketing was directed towards men. It was a proven fact that few women even knew about the internet. And the general idea was that women who did use the Web belonged to a small minority that wasn’t worth anyone’s marketing dollar.
A popular joke in the online retail world is that there are two kinds of retailers: Amazon.com, and everyone else. If you fall under the latter, it’s easy to get cowed at the sheer size of big online companies. But here’s a secret: they’re afraid of you too.