The latest news and information from within the walls of AB Strategic. We'll publish details of our latest projects and share development solutions that will help the larger community. Feel free to leave a comment, we encourage it.
For the nine-to-five worker, the perks of freelancing may seem endless: working in your own time, choosing your own projects, being your own boss. But few people have bothered to mention the competition. There are over 10 million independent contractors in the U.S., and that figure is expected to grow as more people find themselves out of work thanks to the recession.
Let’s say you’re in a fairly straightforward business, such as construction, and you like to work face-to-face with your customers. You’ve been running the business on your three-year-old PC. So there’s no need to invest in a website, right?
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First there was MySpace, then there was Facebook and Friendster. Then came the likes of Digg and Delicious. These days, people are on to Twitter. No, these aren’t characters from a children’s show. They’re what the marketing industry calls social media—a growing body of content created by the masses as opposed to mainstream providers (like TV and radio). And in the fast-paced world of online marketing, they’re the next big thing.
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One thing that sets Web communication apart from print is the shortened attention span of its readers. Anyone with the patience to pick up the paper most likely has the patience to read through one article. But on the web, your readers are practically swimming in a sea of distractions: checking their Facebook, watching videos, pressing the back button.
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You’re designing your business website. If you’re like most designers, your first instinct is probably to draw up a catalog of layouts, color schemes, icons, and stock photos. But chances are you’re missing one important factor: white space. Good design requires you to treat white space as a vital part of the project. Just as you carefully plan out what to put on the page, you should also choose wisely what to leave out.
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Market research shows that colors account for around 80% of the information retained on a website. But we don’t need studies to know that—just take a look at the pristine whites of Apple.com or the organic greens of Starbucks. Colors are never just colors for a business—they’re as closely tied to your identity as your trade name.
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They say your favorite colors say a lot about you. Whether it’s true or not, it certainly holds true for your online business. In a market where people judge websites in the blink of an eye, your choice of colors can either give you a unique advantage or drag you down the ranks.
If you’ve browsed the Web for even a few minutes, you’ve probably seen your fair share of banner ads. These flashy marketing ploys have been on the Web since 1993, and if current figures are any indication, they’re out to conquer the online industry. But before you go around hiring designers, here’s another fact: it’s not that simple.
Over the past couple of weeks our technicians have been receiving a lot of questions regarding the Conficker worm. As a result, I wanted to address some of the most frequently asked questions on protection, infection and removal procedures. We want to inform our readers on the worms capabilities and the tools available to address it.
Back when the Web was in its infancy, typography was the least of our concerns. There was pretty much only one font in circulation, and on-screen images were still a thing of the future. But we’ve come a long way since then—even a non-techie can vouch for that. Simply put, typography can make or break your business.
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