The latest news and information from within the walls of AB Strategic. We'll publish details of our latest projects and share development solutions that will help the larger community. Feel free to leave a comment, we encourage it.
Magazines and TV shows pay a premium for creative layout and artistic direction. That’s because they work on one basic principle: perception is everything. And in this fickle marketplace called the Internet, it’s even more important. With an “empowered” audience that can turn its back anytime, a company’s website can make or break its business.
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Many websites are starting to adopt the “magazine” look—layouts inspired by the graphically rich designs of pop magazines. Why? Because they’re learning something that magazine artists have known for ages: people are visually hungry creatures. Hundreds of street surveys have proven it: everyone reaches for the big and bold covers, while the bland black-and-whites tend to be ignored.
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In today’s business environment, companies thrive not only on profit but on the long-term possibility of making profit. And with the cutthroat competition of the online marketplace, more importance is being put on credibility. Say what you will about technology, but the honor system is far from being obsolete—yes, even (or especially) in online business.
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McDonald’s has its signature golden arches, while Microsoft has its telltale Windows grid. These companies paid a lot of money to build a corporate identity that really sets them apart from the rest. But what if you’re a humble startup without much capital to spare?
More and more businesses are discovering the benefits of corporate blogging. This includes an increasing number of Fortune 500 companies, most of whom started blogging just as the trend was picking up last year. And with the Internet fast becoming the new marketplace, you can expect it to become a cornerstone of online marketing in the future—if it hasn’t already.
AB Strategic, launches a new agency web site, www.abstrategic.com. The new web site arrives after nearly six months of brainstorming, multiple design concepts, and copy revisions. The core objective of our branding campaign is to re-introduce ourselves to the Indianapolis market and beyond.
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This week, AB Strategic launched a new website for Affordable Trees. A clean, professional look enhanced with the strategic placement of their weekly advertisement on the front-page. In addition, the ‘Search Trees’ page has been optimized to take advantage of the wider page layout that was designed to improve usability.
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