It doesn’t take a Pulitzer to recognize well-written marketing copy. It’s all about persuasion: you use words to spark interest, sell your stuff, and get people to see things your way. No matter how well you can twist words around your head, you won’t get very far without proper persuasive techniques.
Posts Tagged "Corporate Marketing"
McDonald’s has its signature golden arches, while Microsoft has its telltale Windows grid. These companies paid a lot of money to build a corporate identity that really sets them apart from the rest. But what if you’re a humble startup without much capital to spare?
More and more businesses are discovering the benefits of corporate blogging. This includes an increasing number of Fortune 500 companies, most of whom started blogging just as the trend was picking up last year. And with the Internet fast becoming the new marketplace, you can expect it to become a cornerstone of online marketing in the future—if it hasn’t already.