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News Filed Under "Business Credibility"

5 Ways to Write Web Marketing Copy

5 Ways to Write Web Marketing Copy

It doesn’t take a Pulitzer to recognize well-written marketing copy. It’s all about persuasion: you use words to spark interest, sell your stuff, and get people to see things your way. No matter how well you can twist words around your head, you won’t get very far without proper persuasive techniques.

The Keys to Credibility

The Keys to Credibility

In today’s business environment, companies thrive not only on profit but on the long-term possibility of making profit. And with the cutthroat competition of the online marketplace, more importance is being put on credibility. Say what you will about technology, but the honor system is far from being obsolete—yes, even (or especially) in online business.