Internet marketing is constantly evolving and as 2009 ends, it is time to take a look at what will be leading the way in 2010. It is important to not only know what lies ahead, but what you can do to position yourself for success.
Here are the top 10 internet marketing trends to keep in eye on in 2010.
1.Bing Makes a Stand
Bing has made big moves by signing exclusive contracts with multiple online publishers for their content. If this trend continues, Bing will continue to grow its market share for the simple fact that it has content available that Google can’t get their hands on.
Signing a deal with Yahoo was a great step because it gave Bing access to all the innovative search technology. While many people disregarded the importance of Yahoo several years ago, they were making big breakthroughs in search technology.
What to Do?
Sign up for your Bing webmasters account as well as get to know their ranking criteria. It may only grab around 10% of the total search market right now, but this is already a boost from earlier in 2009, and chances are, they continue to gain ground in the future.
I know that video marketing is not the newest of ideas, however many internet marketers will still not have produced their first video by the end of 2009. Every search engine is placing more weight on video than any other form of online media and will continue to do so in 2010. Video sharing is already easy, and many companies are still looking for ways to make it even easier in 2010. The “experimentation period” is over. Video marketing has proved to be successful at gaining traffic and adding profits.
What to Do?
Video, Video, Video. Every word on your website could be used in a video. Even if, for some reason, you do not integrate video into a majority of your site, it is still a great advertising tool. Make videos for online sharing galleries like the ever popular YouTube. People want to see you and hear you, not just read what you write. A good Indianapolis online video firm to connect with is Cantaloupe. They actually have a special holiday deal going on that looks pretty good.
A large segment of the Asian market already uses mobile payment technology. However, many Western countries, including the United States, have been lagging behind. Look for mobile payments to make their way to Western markets by the end of 2010. Keep an eye on companies and programs like Square (enables merchants to accept payments via the Apple iPhone), PayPalX, and the Amazon Mobile Payment platform for developers.
What to Do?
Make sure that you are ready when mobile payment technologies gain traction in your market. In addition, begin spending some dollars in mobile marketing. With the surge in smart-phone devices, particularly the iPhone, surveys show that there’s a huge potential in the mobile marketing arena where penetration is at its peak.
4.Shift in Freelance Costs and Talent
Freelancing hit it big in 2009. Websites like Odesk saw record high numbers of willing freelancers, many of them new to the online marketplace. A large reason for this is the job loss experienced in several large economies but most notably the United States. This has given rise to a large number of online freelancers with little to no experience. With such a large amount of lower end experience and talent, many middle-level talent freelancers have taken this opportunity to raise their rates because they look like comparatively better talent and can now charge more. More talent is also being outsourced, especially to the Philippines, because of the low cost.
What To Do?
The first thing you need to do decide what level of talent you are willing to pay for, from writing articles to designing websites. Then find the best provider possible. Many low-end providers do not focus largely on continuing relationships, they focus on creating as much as possible as quickly as possible with little regard to quality. The best bet is to build relationships with mid-level talent, as they tend to look for work from buyers that want a long term relationship, thus a long time paycheck. If you need top-tier talent, then an economical choice is to pay mid-level talent to create what you need and then you can pay top-tier talent to edit and revise instead of create.
5.Emphasis on Social Prominence and Search Engine Rankings
Search engines are starting to focus more on social data. Indexing and crawling social sites like Twitter or Facebook is only the first step. This data will soon have a much larger impact on search engine rankings.
What to Do?
Have a social presence. Create profiles on top social sites and become a prominent figure in your niche or community. To do this, understanding the online social dynamic and ways to effectively engage and participate in the community will be critical.
[Photo Source: BrandAnywhere.com – Agency specializing in Mobile Branding]