While almost every element of your website design is important, every element can be broken down into two important groups.
Essential properties get a lot of press. The reason behind this is simple. Without these properties, your website will get ignored by most users.
Odds are, you have heard of many if not all of these. Some examples include: simple navigation, fast load time, easy to read text, using complimentary color palates, consistent website design.
While all of these factors are critical to your websites success, none of them directly translate into more money. In order to create additional profits from your website design, follow these simple strategies.
Profitable Website Design Priorities
1.Easy Newsletter Sign up
This profitable website design has two distinct parts and both are required to maximize how profitable your website will become. Newsletters are a great way to keep in contact with potential and previous customers. This allows you to build personal relationships with them as well as direct them back to your website when you are having a sale or have launched a new product or promotion.
However, a newsletter with no sign-ups has no value. The first way to get sign-ups is to make the sign-up form accessible on every page of your website. This way, if they miss it on one page, they will see it on another.
Second, you need to give them a reason to sign up for your newsletter. It may be to get updates about future deals, discounts on current products, or even a free product. It is becoming more and more popular to offer a free report or piece of software in exchange for signing up for your newsletter. It is much easier to make money, long-term, by creating repeat customers through your newsletter than by any other method online.
2. Re-Order and Compare
By making it simple for customers to re-order your product list in multiple ways is a great way to make sure that they find what they need. It doesn’t matter if you have exactly what they want and need if they cannot find it.
By allowing them to re-order your products in different ways, increases the chances that they will find the right product for them. Common ways to allow re-ordering is by price (high/low), user ratings (high/low), etc.
You also directly increase the chance to make a sale by allowing customers to directly compare products. Everyone loves comparison shopping whether they know it or not. You can compare prices, quality, name brands etc. A great way to do this, is by adding a comparison feature either in the shopping cart or just before the shopping cart. This allows them to make informed and confident decisions as well as places them either in or next to the shopping cart. By placing items next to the shopping cart, they are more likely to buy.
While there are many things that are essential to a quality website design, do not overlook elements are website design that are directly profitable. There are many more ways to modify your website design to directly increase your profit, so keep your eyes out for new ideas.
What do you do to directly increase your website profitability?